ITM501 - Mgt. Info. Syst. and Bus. Strategy
Module 3 - Objectives
The Internet as social media: connectivity and immediacy
  • Module
    • Identify what makes an information network a "social medium"
    • Explain way of leveraging social media toward desired organizational outcomes
  • Case
    • Describe how social media can become effective components of organizational information networks
    • Describe the "viral" quality of certain Internet phenomena, and the enormous information power that such phenomena can command
  • SLP
    • Use a social media tool such as Twitter to achieve desired personal outcomes
  • TD
    • Discuss media, connectivity, and immediacy with colleagues