Introductory Videos

We are making available short (< 15 min.) video introductions to the course and to each module.  These feature Dr. JD Eveland talking about the issues involved in the module and providing some background and context for each.  These are streamed through Youtube; just click on the appropriate link and you should be able to view it directly.   Viewing these videos is entirely optional, but we believe that they may help to resolve questions that may arise as uyou look throuigh the other material.

For Module 3:

ITM501 Module 3 v3-1.avi

Required Readings

Carroll, D. (2009) United Breaks Guitars.  Music video posted to Youtube.  Retrieved November 27, 2010, from http://www.youtube.com/watch?v=5YGc4zOqozo&feature=channel

Garfield, B. (2010) The Point of Twitter.  Onthemedia from National Public radio. Transcript Retrieved November 15, 2010 from http://www.onthemedia.org/transcripts/2010/11/26/03.  Audio version also available, same site.

Garfield, B. (2010) Interview with Eval Williams.  Onthemedia from National Public radio. Transcript Retrieved November 15, 2010 from http://www.onthemedia.org/transcripts/2010/11/26/04. Audio version also available, same site.

Hanna, J. (2010) HBS Cases: United Breaks Guitars. Working Knowledge: Harvard Business School. November 29.  Retrieved November 27, 2010, from http://hbswk.hbs.edu/item/6492.html?wknews=112910

Milliken, J. (2010) Brands and Social Media Participation; United Breaks Guitars. Coreographytv.  Retrieved November 27, 2010, from http://www.youtube.com/watch?v=YNpry5iSTBo&feature=related

Owyang, J. (2010) Social Media, Crisis & Reputation Management.  Coreographytv.  Retrieved November 27, 2010, from http://www.youtube.com/watch?v=43-7gDTk49k&NR=1

Optional Readings

Lennon, A. (2009) What Makes a Video Viral? The Consumer, not the Company. The Daily Anchor Marketing Blog. Retrieved November 27, 2010, from http://www.thedailyanchor.com/2009/01/31/what-makes-a-video-viral-the-consumer-not-the-company/

Soong J., (2010) When Technology Addiction Takes Over Your Life. Retrieved November 27, 2010, from http://www.webmd.com/mental-health/features/when-technology-addiction-takes-over-your-life

Strassman, P., (2010), Social (Network) Security. Retrieved November 27, 2010, from http://www.strassmann.com/pubs/afcea/2010-01.html

Suler J. (2010). The Online Disinhibition Effect. Psychology of Cyberspace.  Retrieved November 27, 2010, from http://www-usr.rider.edu/~suler/psycyber/disinhibit.html

Other Optional Supplemental Material

Other supplemental materials related to the topics of this class, general references, and links that could help you with specific IT-related terms and concepts are available here.