Introductory Videos

We are making available short (< 15 min.) video introductions to the course and to each module.  These feature Dr. JD Eveland talking about the issues involved in the module and providing some background and context for each.  These are streamed through Youtube; just click on the appropriate link and you should be able to view it directly.   Viewing these videos is entirely optional, but we believe that they may help to resolve questions that may arise as uyou look throuigh the other material.

For Module 2:

ITM501_Mod2_v2.wmv

Required Readings

Konitzer, K. and Cummens, M. (2011) CASE STUDY - Using Analytics to Improve Patient Outcomes and Billing Accuracy at Marshfield Clinic. TDWI. Retrieved September 16, 2011, from http://tdwi.org/articles/2011/07/11/case-study-using-analytics-to-improve-patient-outcomes-and-billing-accuracy-at-marshfield-clinic.aspx

Microsoft Inc. (2011) Exclusive Resorts, LLC Destination Club Generates Rapid ROI, Enhances Services, Takes Control of Business.  Microsoft Case Studies. Retrieved September 16, 2011, from http://www.microsoft.com/casestudies/Microsoft-Dynamics-AX/Exclusive-Resorts-LLC/Destination-Club-Generates-Rapid-ROI-Enhances-Services-Takes-Control-of-Business/4000009718

Wu, J. (2005) Characteristics of an Outstanding Business Intelligence Project Manager.  Information Management Magazine, May.  Retrieved September 16, 2011, from http://www.information-management.com/issues/20050501/1026063-1.html

Electrosmart Ltd. (2011) The Business Intelligence Guide.  Retrieved February 27, 2011, from http://thebusinessintelligenceguide.com/index.php.  Recommended sections include:

BI Best Practices.  http://thebusinessintelligenceguide.com/bi_strategy/BI_Best_Practices.php

BI Solutions.  http://thebusinessintelligenceguide.com/bi_solutions/index.php

BI Drivers.  http://thebusinessintelligenceguide.com/bi_strategy/Drivers_Of_BI.php

BI Barriers.  http://thebusinessintelligenceguide.com/bi_strategy/Barriers_To_BI.php

Getting Started in BI.  http://thebusinessintelligenceguide.com/bi_program/index.php

Optional Readings

Imhoff, C. (2005) Business Intelligence Project Pitfalls.  BeyeNetwork.  Retrieved November 15, 2010 from http://www.b-eye-network.com/view/1519

Mantfeld, F. (2010) Top 10 reasons why Business Intelligence Projects fail.  Seemoredata.com.  Retrieved November 15, 2010 from http://www.seemoredata.com/en/entry.php?12-Top-10-reasons-why-Business-Intelligence-Projects-fail

Rana, M. (2010) BI Project Implementation Life Cycle . Business Intelligence, March 13. Retrieved February 27, 2011, from http://businessintelligencedw.blogspot.com/2010/03/bi-project-implementation-life-cycle.html

SAP (N.D.) Business intelligence best practices: Phase one - do you have a strategy? SAP Community Network. Retrieved November 15, 2010 from http://www.sdn.sap.com/irj/scn/index?rid=/webcontent/uuid/d0d7ba8f-bfc1-2c10-9bb7-d7a07a9cc035&prtmode=print

Swoyer, S. (2011) Accelerating BI Adoption in Smaller Enterprises. TDWI. Retrieved September 16, 2011, from http://tdwi.org/Articles/2011/07/26/Accelerating-BI-Adoption-Smaller-Enterprises.aspx

Other Optional Supplemental Material

Other supplemental materials related to the topics of this class, general references, and links that could help you with specific IT-related terms and concepts are available here.